When searching for a job, knowing who you're working for matters a great deal. Although most applicants try to "sell" themselves to the employer, they may not always consider if the company is right for them. The company culture, career path opportunities, and other factors all will affect whether they are the right fit for your career.
How exactly do you answer these questions and either accept or decline the offer? There are a few basic ways to get a better picture of what companies offer.
Check Out Their Online Presence
This is probably the first thing that you'll do when researching a company but don't just glance at their home page. Comb through their website so you'll get an idea of their mission and culture. You're not only looking for successes but also red flags or challenges that you may find concerning. Their social media pages are also a good way to get an insider look at how the company functions.
Many job search websites post reviews from current or former employers. These reviews will give you a better idea about benefits or disadvantages of working there. Keep in mind that some employees may be disgruntled so read reviews carefully.
Check Out the Financials
This may take some digging but you don't want to start working at a company that may go under. If you're concerned about long-term stability and budgeting, finding about their financial health is important. Some organizations such as public universities make this information readily available. For private companies though, you'll have to spend more time to get this info. Public records databases and business bureaus can also provide some information. You may not be able to find all of the information desired but you should be able to learn enough to get a general idea of their financial health.
Research the Leaders
An organization's leaders play a significant role in setting the tone for culture and setting priorities and goals. Identify the leaders in the company and in your own department. Take the time to look at their online profiles. Try to ascertain what they're about and their general professional philosophy. .This will give you information about whether their vision and leadership style align with your desired environment. Ask yourself if they are creating a vision where you will thrive or one where you'll feel stifled.
Size Up the Competition
Get an idea of who the competitors are and how they stack up. Use their metrics to compare to your prospective company to determine differences in performance, successes, and challenges. Are they doing better than their competition or where do they come up short? Considering where a company falls in the industry is a good way to get a holistic view.
When it comes to seeking employment, you don't want to settle for just any position. It's best to do some homework and learn more about the company where you may be working. By using these steps, you'll be in a better position to accept a position or turn down one that isn't right for you.
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